Fairplay has responded to the economic downturn by offering shipowners, operators and managers something different. Instead of simply reporting, the refreshed and revitalised Fairplay will offer insights into profitable shipping. The new Fairplay will analyse the trends in the shipping and industrial markets to provide incisive comment into the outlook for each sector. This will be supported by a series of Powerhouse features digging deeply into the import and export potential of the world's established and emerging economies.The new Fairplay will maintain its profiles of key maritime and industrial decision-makers, together with its well-regarded Look Out opinion column plus a hard-hitting Story of the Week. This magazine will be able to draw on the broad range of IHS group and IHS Fairplay resources and so provide readers with analysis rather than straight reporting. The new Fairplay will maintain a sharp focus on its core audience, and will be shipowners' most valuable tool for profitable shipping.Please let us know what you think. You can contact me by email at richard.clayton@lrfairplay.com or by telephone on +44 (0)1737 379143. Richard Clayton Editor